As chief content officer and EVP of production, the 30+ year VFX veteran will oversee all production, new business development, and content partnerships.
AI software company Metaphysic has appointed visual effects veteran Ed Ulbrich as the company’s chief content officer (CCO) and EVP of Production. Ulbrich brings 30 years of VFX experience in film, TV, and advertising. In his new role, he will oversee all production, new business development, and content partnerships, including group-level and hands-on strategic, creative, operational, and financial management.
“The advent of generative AI has rapidly transformed how Hollywood will produce films and television, and Metaphysic has established itself as a trusted partner in navigating this new paradigm in entertainment,” said Metaphysic CEO Thomas Graham. “We are thrilled to welcome Ed to Metaphysic to support our efforts and tap into his wealth of experience in the industry, forward-looking insight, and unmatched technical knowledge across the imaginative worlds of film, television, music, advertising, live entertainment, and AI.”
Ulbrich’s work spans major entertainment studios such as Marvel Studios, Paramount Pictures, The Walt Disney Studios, Warner Bros. Pictures, and Netflix. Before joining Metaphysic, he served as Digital Domain CEO and Deluxe Entertainment Services Group’s president and general manager. Ulbrich’s VFX credits include work on Top Gun: Maverick, Avengers: Infinity Wars, Black Panther, Suicide Squad, The Curious Case of Benjamin Button, and Titanic. He also produced the epic sci-fi movie Ender’s Game and spearheaded the groundbreaking Tupac Shakur Hologram project at Coachella for Dr. Dre and Snoop Dogg.
"Metaphysic is expanding creative horizons for filmmakers, artists, studios, and brands in ways previously unimaginable, and it's doing so on a remarkable scale,” commented Ulbrich. "The caliber of our output is truly breathtaking, and our technological prowess is unparalleled. Witnessing legendary filmmakers collaborate with our teams to leverage this transformative technology is nothing short of astounding. It’s exciting and an honor to join this exceptional global collective of visionaries, creatives, and technologists.”
Source: Metaphysic
Debbie Diamond Sarto is news editor at Animation World Network.
