Yes, the video for British band Goldfrapp's latest synthpop single was cool before VFX studio Absolute got its hands on it.
Press Release from Absolute
Yes, the video for British band Goldfrapp's latest synthpop single was cool before VFX studio Absolute got its hands on it. (Vampire aerobics dancers and goth thugs in leather pants? Yes, please.) But after Absolute worked its magic on Alive, the music video launched into psychedelic territory.
Singer Alison Goldfrapp, already mesmerizing in a shimmery white gown, now beams white lasers from her fingertips, and her most dramatic arm gestures leave a rainbow trail. Her collection of girly vampire dancers apparate on the scene with a stuttered halo effect around their leotard-clad bodies. The dancers' white fangs grow before your eyes, and the blood that drips from their mouths and pools around their goth victims looks like glittery, multicolored juice.
"The effects required technical precision, and creatively, they had to fit the style of the music and the performers," said Absolute Executive Producer Sally Heath. "It was challenging, but it was a blast, too. It's not every day you get to work with '80s-style vampire dancers!"
Alive premiered May 18.Credits:
Artist:Goldfrapp "Alive"Title: Alive
Prod Co: RokkitDirector: LEGSDirector of Photography: Ross McLennanEP: Luke JacobsProducer: Helen Potter, Adam Joseph
Editorial Co: Lost PlanetEditor, Colorist: Paul SnyderProducer: Jaclyn Paris
Post/Effects Co: Absolute PostLead VFX: Aniello Zampella, JD Yepes, Dirk Greene, Nathan Kane, James "Krispy" CornwellVFX Artist(s): Krissy Nordella, Warren Paleos, Betty CameronEP: Sally HeathProducer: Eve Strickman
Shoot Location: London
About Absolute:
Founded in 2004 by David Smith, one of world's leading Flame artists, Absolute is a high-end VFX studio working within the commercial, emerging media, music video, and film communities. With offices in New York and London, Absolute over the years has collected numerous industry accolades including two BTAA awards, a D&AD pencil, a Cannes Lion, an APA Collection Diamond, three Andy wins and an MTV video statue. The New York office opened in 2007, helmed by CD Dirk Greene, to further facilitate Absolute's international client roster with a growing Flame and CG service.
Rick DeMott
Animation World Network
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