4Kids Ent. has licensed television broadcast and merchandising rights from Nelvana Enterprises for the 2D animated action-adventure series, DI-GATA DEFENDERS, which will premiere on 4Kids TV (Saturday mornings on Fox affiliates nationwide) beginning July 28, 2007.
Co-produced by Nelvana Limited and LuxAnimation, the series follows the adventures of four young heroes -- the Di-Gata Defenders -- as they protect the Realm against the evil Order of Infinis. With the help of powerful Guardians, the heroes will fight to control the destiny of the four pure stones -- the last line of protection between the good people of Rados and the villains who seek to rule them.
"DI-GATA DEFENDERS is an exciting, high-action property that is a great addition to 4Kids TV's fall lineup," said Alfred R. Kahn, chairman/ceo of 4Kids Ent. "An engaging storyline coupled with a strong interactive web presence will undoubtedly make it a Saturday morning favorite."
"We're delighted to team up with 4Kids," said Doug Murphy, president, Nelvana Enterprises. "DI-GATA DEFENDERS is a perfect fit for the Saturday morning lineup. 4Kids has a strong track record of building successful consumer products and licensing programs to complement TV entertainment."
The series has spawned a unique toy line that includes dice, trading cards and action figures. The products are set to launch in the U.S. in spring 2008.
Also scheduled for spring 2008 is the release of the DI-GATA handheld game for the Nintendo DS by The Game Factory. Additionally, 4Kids Ent. plans to develop a comprehensive licensing and marketing program for DI-GATA DEFENDERS in 2007.
The companion DI-GATA website (www.digata.com) features online games, a creator's blog, streaming video, music from the show and customized instant messaging avatars.
For more information, visit www.4KidsEntertainment.com and www.4Kids.TV.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
