Under the new deal, the company adds two new popular kids shows to its slate of content available for streaming on the Roku Channel in the U.S.
WildBrain announced a new distribution agreement with Roku, which will see the kids’ shows Tata & Kuma and Princess Mirror-Belle launch on The Roku Channel in the U.S. this year. The shows join the WildBrain programming already available on the free ad-supported streaming service, including Summer Memories, Dorg Van Dango and Spongo, Fuzz and Jalapeña.
“We’re delighted to be expanding our slate of animated and live-action kids’ shows for The Roku Channel’s audience in the U.S.,” said Caroline Tyre, VP Global Sales & Rights Strategy at WildBrain. “Roku is a powerhouse hub for audience engagement, and we’re pleased to build our partnership as families continue to discover and enjoy WildBrain’s shows on the platform.”
“Kids & Family on The Roku Channel strives to bring families the best of kids entertainment for free,” said Jennifer Vaux, Vice President of Content Acquisition & Programming, Roku Media. “We’re thrilled to work with our great partners at WildBrain to bring families even more exclusive programming featuring beloved characters and stories to stream on The Roku Channel.”
Source: WildBrain
