The BAFTA-winning studio captures director Gordon von Steiner’s vision, contributing VFX including the creation of a mysterious liquid acting as a portal to an alternate reality.
The BAFTA-winning production studio Platige Image contributed the VFX work for the latest campaign for Versace’s Bright Crystal fragrance line, with contributions primarily centered on compositing the VFX work into the set decorations developed by director Gordon von Steiner.
“Our mission was to conceive, develop, and then insert our computer-generated visual effects into a space built out of a multitude of mirrors,” said VFX supervisor Bartosz Krasicki. “Curiously enough, we spent most of our time working not on the effects and the imagery but on developing concept art that aligned with the director’s vision. This task was made that much easier by the fact that we’ve already worked together in the past.”
During the post-production process, Platige handled VFX for three pivotal scenes, including the initial scene involving a mirror, where actress Lily James interacts with a mysterious liquid that acts as a portal to an alternate reality. The second scene depicts the camera descending through various rooms, a sequence developed from concept to execution. Platige seamlessly integrated the scene between the preceding and following shots. The final element focused on a camera fly-through of a ventilation tunnel featuring crystals reminiscent of the advertised perfume's name, along with the Versace Bright Crystal bottle itself.
“Every project is unique and requires an individual touch,” added Krasicki. “This one was particularly striking in how original it was. Because of the director’s confidence in us, we could show off a little. Like the rest of the Platige team involved in the project, I enjoyed this latest collaboration very much.”
Check out the video featuring the seamless integration of Platige Image’s VFX:
Source: Platige Image
Debbie Diamond Sarto is news editor at Animation World Network.
