The company’s 1-month celebration of iconic ‘Looney Tunes’ features videos with elite athletes getting ‘Looney,’ defying laws of gravity and physics to get fit, with a special TikTok social filter that takes fans through a game-ified experiences like ‘Catch the Anvils.’
Warner Bros. Discovery (WBD) has turned April Fools into ACME Fools, a one-month Looney Tunes celebration, kicking off today, April 1, with ACME Bootcamp, the “newest trend” in high-performance fitness training inspired by the Looney Tunes. Content runs across @LooneyTunes' social accounts and WBKids' YouTube channel and includes a video series, starting with the ACME Bootcamp Announcement Video.
Additional content introduces real-life elite athletes engaging in never-before-attempted fitness routines that defy the laws of gravity, physics, and even logic to inspire fans to get into peak shape in the looniest way possible.
Participating athletes include track star and Team USA Paralympian Nick Mayhugh; professional skateboarder and Olympian Sky Brown; retired Olympic gymnast Peng Peng Lee; and professional break dancer Shafar Delgado. In the videos, the athletes perform their ACME Bootcamp training routines using ACME products to whip them into shape in five key areas of fitness: strength, agility, balance, flexibility, and speed... probably.
A global social filter on TikTok takes fans through a game-ified ACME Bootcamp experience like “Catch the Anvils,” “Whack A Duck,” and more looney stunts, each focusing on the five key areas of fitness.
Additional ACME Fools antics from WBD will include new content, merch, and stunts across Cartoon Network, Max, social media, consumer products, games, and themed experiences:
- Cartoon Network’s full-day marathon showcasing Bugs Bunny Builders, classic Looney Tunes, The Looney Tunes Show, and Tiny Toons Looniversity (check your local listing for times.) Plus, throughout April, stream your favorite Looney Tunes shows on Max.
- Food Network celebrates ACME Fools with a new Tweety Bird-themed cake recipe from Food Network Kitchen. The cake is inspired by the adorable and mischievous Tweety Bird. Decorated with luscious frosting and sprinkles, it is a festive tribute to the ACME Fools’ antics.
- Also, Looney Tunes (@LooneyTunes) will take over social media across TikTok, Instagram, and Facebook.
- On the WB Kids Youtube channel, watch an ACME Fools live stream running all April, where subscribers can tune into favorite sports-themed Looney Tunes episodes and sports-related compilations.
ACME Fools’ consumer products, games, and themed experiences:
- The new celebratory “Sports Capsule: Team Looney Tunes” merchandise now available at the company’s WB Shop, with more to come.
- Turn left at Albuquerque and head straight for the brand-new Looney Tunes x RSVLTS apparel collab!
- Coming April 10, three new designs for this summer Sand Cloud’s new Looney Tunes collection.
- “Looney Tunes x Mad Libs” from Penguin Young Readers now available for preorder here.
- Get ready to walk, run, or pedal along with some of your favorite characters in the Team Looney Tunes Virtual Challenges from The Conqueror. Track your 180-mile journey via the Conqueror app, unlocking awesome rewards like postcards and collectible cards of favorite Looney Tunes, all while achieving fitness goals. Sign up here.
- Looney Tunes’ family-friendly sports arcade video game title is coming to all console platforms and PC via Steam coming from Gamemill Entertainment. Details coming soon.
- Coming May 28, Warner Bros. Games’ MultiVersus, free-to-play platform fighter videogame featuring Bugs Bunny, Tasmanian Devil, Marvin the Martian, and other iconic characters. Get more information here.
- “The Looney Tunes World of Mayhem,” a mobile role-playing game featuring Bugs Bunny and friends, will feature a “Space Opera” takeover; find the game on Google Play and the App Store.
- ACME Fools debuts on Cartoon Network’s Toon Cup app, featuring a Looney Tunes-themed tournament. The game features Looney Tunes-themed elements, including a football, themed kit colors, and a tournament (available now on Google Play and the App Store across Europe, the Middle East, Africa, Latin America, and Asia Pacific).
- ‘Team Looney Tunes Get in the Game stage show debuts at Warner Bros. World Abu Dhabi theme park April 13 and runs through May 26, with plans to follow at Parque Warner Madrid and Warner Bros. Movie World in Australia.
- In the U.K., The Looney Tunes team up with Fanatics and the England Rugby Union with a range of hoodies and tees for England Rugby fans of all ages, launching April 2, available here.
- Also in the U.K., TNT Sports presenter Reshmin Chowdhury and Eurosport broadcaster Radzi Chinyanganya receive a crate full of Looney Tunes goodies - available from WB Shop U.K., Mad Beauty, and Primark.
- In Japan, the Looney Tunes team up with Major League Baseball to launch a t-shirt collection at selected Jeans Mate stores, coming late Spring.
Source: Warner Bros. Discovery
Debbie Diamond Sarto is news editor at Animation World Network.
