The amateur animator shares how she used Instagram’s algorithms to her advantage, the niche she discovered and how she capitalized on it.
Check out Terry Ibele’s Animation Industry Podcast, featuring a new podcast every week focusing on the stories of today’s animation professionals - how they got to where they are and what they learned along the way. Now home to 247 episodes, the podcasts cover all areas of the industry, including storyboarding, writing, animating, directing, visual development, and game design. Guests have included returning guest Aaron Augenblick; the notorious JJ Villard; Spike & Mike’s Spike Decker; Disney Director John Musker; Sony Lead Animator Humberto Rosa; Frederator’s Fred Seibert; Tumble Leaf’s Scarlet Nelson; and many others from major animation studios all over the world.
Podcast EP 247: How Emmy Robinson Gained 100K Followers by Making Stop-Motion Animations in Her Bedroom
This episode features amateur stop-motion animator Emmy Robinson, who gained over 100,000 Instagram followers for her bedroom-made stop-motion animations - in just eight months. In this chat, Robinson shares how she played to Instagram’s algorithm to get attention for her work, and how she capitalized on the niche she discovered to grow her following.
Tune in to Ibele and Robinson to hear:
- How much money Robinson has made from her Instagram following.
- What made Robinson quit school to pursue social media full time.
- Why Robinson's minimal-effort animation style led to big success.
Ibele has begun to publish the interviews as videos as well – you can find previous interviews here!
Social Links:
Ibele, himself a stop-motion animator (see AWN’s Fresh Takes piece on his whimsical short, The Silly Duck Wizard, deftly digs into all manner of topics, encouraging interviewees to share insights and opinions on a wide range of topics like pitching shows, marketing your work online, key skills studios look for when they bring on talent in storyboarding, vizdev, character design, and animation.
In 2018, Ibele, who lives in Toronto, decided to quit his career as a marketer and pursue his love for animation. Since then, he’s become well known for his viral animation productions, which include the previously mentioned Silly Duck Wizard, which is how AWN first came to know him and his work.
Learn more about Ibele’s work and podcast by visiting terryibele.com. You can find all The Animation Podcast episodes on his Soundcloud site: https://soundcloud.com/animation-podcast.
Debbie Diamond Sarto is news editor at Animation World Network.
