New collaboration includes music, interactive gaming, fashion, and an invitation to fans to share their ‘boldest’ moments.
In celebration of “Star Trek Day,” Scott Mescudi, AKA Kid Cudi, is joining forces with Star Trek in a one-of-a-kind collaboration reflecting the “optimistic and inclusive spirit of adventure, discovery, imagination, and most importantly, hope, at the heart of the cultural phenomenon.” The collaboration will launch Star Trek’s new “Boldly Be” campaign.
Mescudi lends his lens to music with an original song inspired by Star Trek, an interactive gaming component, and a bold fashion collaboration that will launch in October. More details will be announced later.
“I grew up watching Star Trek with my dad, who is single-handedly responsible for turning me into a fan,” said Mescudi. “The most important thing to me is to be as authentic as possible. ‘Star Trek’s’ mission has always been about having a hopeful future, and when I was first approached about this project, it was the perfect marriage of all the things I believe in – being brave and a hero by doing what’s right and fighting for freedom. I can’t wait to share my love of this incredible franchise with the world.”
“Boldly Be” is inspired by Star Trek’s ethos of IDIC (Infinite Diversity in Infinite Combinations), the basis of Vulcan philosophy that the vast variables create truth, beauty, and strength. Following Mescudi’s kick-off of “Boldly Be,” StarTrek.com will invite fans worldwide to celebrate themselves by sharing their boldest moments and collaborating on stories and visuals representing Star Trek’s enduring message of “hope, authenticity, discovery, and more.”
Watch “Star Trek x Kid Cudi” teaser:
Source: Paramount
Debbie Diamond Sarto is news editor at Animation World Network.
