Studio uses popular preschool brand to promote literacy while helping kids and families adjust to life changes brought on by the COVID-19 pandemic.
One Animation studio has launched two digital experiences, featuring its popular preschool comedy brand Oddbods, aimed at helping children and families adjust to the changes brought on by the COVID-19 global pandemic. Partnering with Google’s Rivet, a new reading app from Google, 14 Oddbods books were launched in March that help tackle child literacy levels. The books are available for free on the Rivet app. Due to the success of Oddbods books, the studio has struck licensing deals for two additional properties, Insectibles and Antiks, for a total of 35 books.
In another initiative, One Animation has collaborated with Weyo to develop Oddbods Oddlife, an app which helps kids develop healthy routines, such as brushing their teeth, calming down, and even falling asleep. Launched in February, right as the pandemic began altering the daily lives of families across the world, the app offered coping mechanisms to help children tackle life’s small challenges - through fun games which harness their favorite characters along with face recognition technology. The app has seen 30% growth, month on month since launch.
“We truly cherish our fans and with over 20M subscribers on YouTube we felt we had a responsibility to help parents and kids cope with the challenges presented by the pandemic,” commented One Animation digital director, Amir Biran. “Through our partnerships with Rivet and Weyo we are able to leverage the Oddbods brand in a meaningful way to help kids with reading skills and routine daily tasks in a fun and exciting way.”
As the company looks to grow its digital offering, these new launches build on the success of its free mobile game Oddbods Turbo Run. Developed in collaboration with SEGA subsidiary, goGame, the endless runner game gives players the chance to take on the role of Fuse and run across Oddsville to collect as many Oddcoins as they can, while avoiding obstacles in their way. Since its launch in February 2019, the game has amassed 15M installs and been translated into 10 languages.
Oddbods is a non-dialogue comedy featuring seven unique pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary, and always humorous events. The quirky but charming Oddbods celebrate individuality in a funny, warm, and unexpected way.
Source: One Animation
