Nicktoons Network and branded entertainment company Big Tent Ent. announce the U.S. broadcast debut of the first official DOMO short form series. Nicktoons Network began rolling out the 26x2 new stop-motion shorts featuring the Japanese viral sensation DOMO and friends earlier this month. The shorts will air run of schedule daily, with a new short premiering each week. Earlier this year, the DOMO animated shorts launched successfully across Nickelodeon's international channels in Europe, Latin America, Australia and New Zealand.
In the new series, DOMO winds up in a variety of humorous situations and predicaments with his friends Mr. Usaji, Tashanna, Maya and Mario. Whether it's getting chased by a swarm of angry bees, having dinner with an ant colony or forming a rock band, this fuzzy brown cave-dweller always maintains his famous ambiguous expression. DOMO first gained recognition as the Japanese television station NHK's mascot in 1998. He was hatched from an egg, which one day mysteriously fell into the home of a wise, elderly rabbit named Mr. Usaji. DOMO loves watching television and named himself after the first word he ever heard on TV which can mean either "hello," "thank you," "excuse me," "sorry" or "goodbye" in Japanese.
Starting from a very unusual place as an advertising icon, DOMO's unique look and personality has catapulted the character from 400 television spots in Japan into one of the Internet's biggest sensations, sparking worldwide recognition. As the poster child for personalized, user-generated content, DOMO has been able to transition from popularity within Japan to a worldwide following, spawning countless fan-made images, websites and videos, along with a first-ever licensed product line including plush, toys, fashion and collectibles selling at major trend retailers nationwide.
As the marketing and licensing agency behind the Japanese sensation, Big Tent Ent. will continue building the DOMO merchandising program within the 'tween, teen, and young adult demographics, with emphasis on key categories including videogames, beach, bedding, bath, home decor, footwear, food and beverage.
