The two companies will develop a new, character-driven animated kids’ show based on the game IP that launches on Roblox this June.
Corus Entertainment’s Nelvana has teamed up with London-based entertainment company Toikido to develop a new animated kids' series based on its game IP, Piñata Smashlings.
“Toikido is an innovative new company that has quickly achieved success turning popular gaming properties into toys and apparel for a global audience,” said Nelvana President Pam Westman. “Their first in-house IP, Piñata Smashlings, has already garnered massive hype ahead of its launch this summer, and we can’t wait for fans of the brand to see the new character-driven series that will expand the amusing Piñataverse world and showcase its characters like they’ve never seen them before.”
Piñata Smashlings is home to hundreds of playful characters called “Smashlings” – cheeky little creatures and playful Piñatas – who love to have fun and are always on the lookout for the Rainbow Whale who drops new Rainbow pods. The game debuts on Roblox this June.
“Building on the momentum of our achievements bringing successful gaming properties into toys and apparel, we developed Piñata Smashlings in-house as a truly immersive IP and are pleased to add an animated series to our plans,” said Toikido Founder & CEO Darran Garnham. “Nelvana is known for its top-quality development, production, and distribution of premium kids’ content, and we couldn’t be more pleased to partner with them on the development of a playful new series that will further engage fans as they experience the ever-growing Piñataverse.”
Source: Corus Entertainment
Debbie Diamond Sarto is news editor at Animation World Network.
