Search form

Discovery Family Serves Up New Season of ‘Strawberry Shortcake’

Beloved brand’s 35th anniversary celebrates with a new season of ‘Strawberry Shortcake’s Berry Bitty Adventures,’ premiering on June 20.

Silver Spring, MD -- Discovery Family Channel kicks off summer with the premiere of an all-new season of Strawberry Shortcake’s Berry Bitty Adventures on Saturday, June 20 at 12:30 PM EST/11:30 AM CST, in commemoration of the brand’s 35th anniversary. Season four introduces three new characters—twins Sweet and Sour Grapes, and Apple Dumplin’—in 13 thirty-minute episodes that deliver positive messages of friendship, self-esteem and honesty.  

“Forget the beach – this summer, Berry Bitty City is the destination for fun and fruitful adventures with Strawberry and her girlfriends,” said Tom Cosgrove, general manager, Discovery Family Channel. “Delighting audiences of all ages since 1980, Strawberry Shortcake will continue to draw in parents and kids alike with its signature charm, relatable themes and of course, its berry lovable characters.”

“We are thrilled to see season four of Strawberry Shortcake’s Berry Bitty Adventures hit the air on Discovery Family this summer,” said Leigh Anne Brodsky, Managing Director of Iconix Entertainment. “Strawberry and the rest of her friends have excited and inspired girls with their adventures for the last three seasons and the girl power trend continues this time around with Sweet and Sour Grapes, who own their own food truck, and world traveler and blogger Apple Dumplin’."

Season four of Strawberry Shortcake’s Berry Bitty Adventures addresses everything from technology, world travel and storytelling, to cooking, music and fashion. Through the mischief and escapades of Strawberry Shortcake, Lemon Meringue, Raspberry Torte, Orange Blossom, Plum Pudding, Cherry Jam and their new friends Sweet and Sour Grapes and Apple Dumplin’, viewers have fun while learning important life lessons on respect, trust, and putting your best foot forward.

The original design of Strawberry Shortcake and her cat, Custard, was created in 1977 by American Greetings’ Muriel Fahrion. In addition to the TV series, there have been three Strawberry Shortcake DVD movies released by 20th Century Fox, and a Strawberry Shortcake toy line made by the Bridge Direct. A successful line of apps from Budge Studios have resulted in over 35 million downloads. A full-length feature film, Strawberry Shortcake: The Sweet Dreams Movie, was produced by DiC Entertainment in 2006 and was released on DVD in February 2007.

Now in its third on-air iteration, Strawberry Shortcake first debuted on television in the 1980s, and was relaunched as an animated series from DiC Entertainment in 2003. Strawberry Shortcake’s Berry Bitty Adventures is produced by Iconix Brand Group, who acquired the rights to the series in February 2015.   

Strawberry Shortcake’s Berry Bitty Adventures is produced for Discovery Family Channel by Sean Gorman and Ryan Wiesbrock of AG Properties. For Discovery Family Channel, Sarah Davies is vice president of production and development, Tom Cosgrove is general manager, and Henry Schleiff is Group President.

Source: Discovery Family Channel

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.