Newly named executive creative director brings almost 20 years visual effects experience to the role, having worked on projects for Method Studios, The Mill, and Team One.
AFX Creative announced the expansion of its creative team, naming VFX artist Felix Urquiza executive creative director, effective February 1. The VFX veteran brings almost 20 years of experience working at companies including Method Studios, The Mill, and Team One.
“What attracted me the most to AFX was the size of their team and their dynamic leadership,” said Urquiza. “Their approach aligns with what I was looking for in a company, and I feel confident I will work well with the team. And with all the amazing work AFX is currently doing, now seemed like the perfect time to join to add my years of experience and expertise. I am excited about this new chapter and feel like everything has fallen into place.”
In his new role, Urquiza will lead the creative team and work closely with the studio’s managing director, Nicole Fina.
“My goal is to bring a fresh perspective, something more personal and meaningful that will resonate not only with our internal teams but also our clients,” added Urquiza. “Our work and capabilities are already there, and I am here to help take it to the next level. However, what’s more important to me is bringing an outside perspective to AFX. This will push our team and clients to a higher level of excitement and commitment, elevating our passion and vision of creativity.”
Urquiza has worked on numerous projects for companies such as Activision, Nike, Bacardi, Samsung, Apple, Lexus, GM, and Toyota. In addition, he’s collaborated with agencies including Team One, Saatchi & Saatchi, Leo Burnett, BBDO, McCann, Omnicom, and Argonaut.
“Felix’s passion for his work is palpable from the second you meet him,” commented Fina. “He brings with him a dedication and commitment to servicing clients that is a perfect fit for our ethos. Felix’s knowledge will strengthen the steadfast commitment we have to our growing clientele. Felix is a true artist at heart and brings his team together in a meaningful way. That collaboration always shows up in the form of better work.”
Source: AFX Creative
Debbie Diamond Sarto is news editor at Animation World Network.
