The anime and manga-centric service will provide strategic and creative solutions for challenges faced in the anime and manga industry, bridging the gap between Japanese and international audiences.
Marketing agency 33 Inc. has partnered with MyAnimeList Co., Ltd., operator of one of the world's largest anime and manga databases, to launch MAL33, a worldwide marketing service to provide strategic and creative solutions for challenges faced in the anime and manga industry.
According to the companies, amidst the growing global enthusiasm for anime and manga, the need to understand fan psychology and communication strategies is more crucial than ever. Promotions and campaigns, realized through the synergy of 33's planning and execution prowess and MyAnimeList's extensive big data and fan community, are set to offer fans experiences like never before. Addressing the challenges faced by anime and manga-related businesses will become a foremost mission, supporting the development and proliferation of Japanese anime and manga culture.
MAL33 will cater to a worldwide audience, with promotional and marketing activities aimed at bridging the gap between Japanese and international fans. The one-stop service will encompass all necessary functions in the promotion of animation and manga, with customization available according to budget.
MyAnimeList will also offer a "Plan To Watch" feature, which will serve as an important indicator of popularity among fans and industry professionals alike for upcoming anime. Promotions will be planned to increase overseas awareness of new anime titles, and encourage interested anime fans to bookmark with "Add to List."
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