Here's how the VFX for Super Bowl 51's most popular spot came together
Watch how MJZ director Matthijs Van Heijningen and The Mill’s VFX team pasted non-stop slapstick abuse all over Melissa McCarthy’s hapless eco-warrior in “Hero’s Journey,” created thru David&Goliath for the Kia Niro and aired during Q3 of Super Bowl 51.
Agency: David&Goliath, LA
Chief Creative Officer: Bobby Pearce/Colin Jeffery
Executive Creative Director: Gustavo Sarkis
Executive Creative Director/Writer: Ben Purcell
Writer: Mark Montiero
Creative Director: John O’Hea
Associate Creative Director: Courtney Pulver
Associate Creative Director: Robert Casillas
Executive Broadcast Producer: Curt O’Brien
Production Company: MJZ
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
President: David Zander
Executive Producer: Eriks Krumins
Producer: Donald Taylor
VFX Company: The Mill
Creative Director/VFX Supervisor: Robert Sethi
Creative Director/VFX Supervisor: Chris “Badger” Knight
Executive Producer: Pete King
Executive Producer (Telecine): Thatcher Peterson
Senior Producer: Anastasia Von Rahl
Editorial Company: Work Editorial
Editor: Jono Griffith
Assistant Editor: Keith Hamm
Assistant Editor: Ben Foushee
Executive Producer: Marlo Baird
Producer: Lynne Mannino
Music Editing/Sound Design Company: Stimmung
Creative Director: Rory Doggett
Executive Producer: Ceinwyn Clark
Sound Designer: Gus Koven
Mix: Margarita Mix, Santa Monica
Sound Engineer: Nathan Dubin
Executive Producer: Whitney Warren
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