Digitoonz Spain, Morgana Studios Partner on ‘YugiBao’ IP

The two companies will co-own and co-develop the property’s multi-platform universe, based on the original NFT collection of 1,600 handcrafted 3D characters designed by Morgana Studios.

Digitoonz Media & Entertainment Spain and Morgana Studios have partnered to co-develop and co-own the YugiBao brand.

The two companies will build the tentatively titled “YugiBao” multiplatform narrative universe and develop new content production, global distribution, and cross-platform phygital experiences for the IP.

YugiBao began as an exclusive NFT collection of 1,600 handcrafted 3D characters designed by Morgana Studios. Set in a future where YugiBaos have evolved into sentient beings, they protect their soft, steamy bodies with “MechBaos”—personal robotic armor that shields them from environmental challenges. Each YugiBao has a distinct personality and individual story.

The YugiBao brand will target different core audiences, beginning with multiple gaming experiences. In a later stage, the team will launch an animated series with an expanded narrative and character development designed to connect with kids and families. Both phases will be supported by a consumer products program, which will include collectible toys, trading cards, and licensed products.

“We’re thrilled to join forces with Morgana Studios and co-own the YugiBao brand,” said Maria Bonaria Fois, President of Digitoonz Spain. “This collaboration not only allows us to combine our creative strengths but also aligns with our mission to create content that resonates globally across multiple platforms and generations. We believe in the power of the YugiBao brand: it has all the right ingredients—appealing high-quality visual storytelling, a 360º brand strategy and an established community. Now it’s time to expand its universe and together we envision an exciting future for YugiBao.”

“Finding a partner like Digitoonz, who not only shares our creative vision but also sees the powerful potential of YugiBao, has been invaluable,” said Miguel Cabañas, CEO of Morgana Studios.  “Together, we’re not just creating a brand; we’re building a vibrant universe that will captivate and connect with young audiences everywhere. With this partnership, YugiBao has everything it needs to break through and become a global phenomenon.”

Source: Digitoonz

L'Wren Alexa's picture

Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.