Automaker Lincoln Mercury, a major sponsor for Paramount and Nickelodeon's animated feature, "The Rugrats Movie," will spend approximately U.S. $20 million on tie-in advertising to launch a new minivan called the Mercury Villager in conjunction with the film's release in November. The campaign will include TV ads featuring the Rugrats characters in an animated version of the minivan.
ACME FILMWORKS director BILL PLYMPTON created two animatedPSAs as part of a literacy campaign sponsored by 7-Eleven. The two15-second spots will air as bumpers on the PBS series "Wishbone." Theagency was The Richards Group in Dallas, Texas, and the producer was DianaLawless. . . . New Zealand-based FLEA CIRCUS, represented in the U.S. byCURIOUS PICTURES, created a seven and four second bumper for Nickelodeon's"Toons From Planet Orange," a program showcasing animation from around the
